Besides objects, we also see words. A word conjures mental images while lighting or extinguishing a fire in the mind. Words are means of communication a concept, an idea, and understanding. Words are not just words but signs and symbols that convey an idea. If you say mother, each person will have a different mental image of this word. Words are means of communication a concept, an idea, or an understanding. Words have affects that influence our behavior and impact relationships. A relationship is the exchange of ideas thru words – language, and this becomes the arena of our lives.
In order to explain this idea I direct you to a ted.com video on this subject.