You never know when listening to the news, whether it is journalism or commercialization. In a 24/7 rating and sponsor environment, the information is questionable. Sensationalism is the new normal. If it bleeds, it leads! Journalism is an endangered species. The rhetoric and misdirection of TV is why the majority of people get their news from other than the conventional news media.

Evidence that the news institutions are splinter, is the disproportionate cover. This presidential political cycle is hard evidence of the imbalance in informing the public. One of the candidates has receives about $3 billion in free advertising. The challenger has received about $1.1 billion. Is this advertising providing informative insights for the voters? If the new corporations’ objective is profitability, (appropriate to profit organizations), then do not distract me from thinking that I am listening to news. Eventually, the viewers will lose confidence and trust. Focusing on a single issue and regurgitate the same subject brings to mind the words of Macbeth:

“To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day
To the last syllable of recorded time,
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life’s but a walking shadow, a poor player
That struts and frets his hour upon the stage
And then is heard no more: it is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.”

Just remember in this digital environment, you have choices. If you never know the truth of an issue, then get comparative insights, and find alternative sources. There are many points of view. You have the right to explore these differences and avoid the propaganda of commercialism. News and information is a right, enabling you to make informed decisions. I for one will expand my search for knowledge via other sources.  Because you never know, does not mean you never have to know!